(Example: "If an advertiser pays $10 CPM, they pay $10 for every 1,000 people who view their ad.")
Host: "Welcome to [channel name]! Are you a marketer, advertiser, or publisher looking to understand the world of online advertising? Today, we're going to talk about CPM, or Cost Per Mille. What is it, and how does it work? Let's dive in!" script cpm
CPM = (Total Cost / Total Impressions) x 1,000 (Example: "If an advertiser pays $10 CPM, they
(Outro music starts playing, and a call-to-action appears on screen) What is it, and how does it work
Host: "CPM stands for Cost Per Mille, also known as Cost Per Thousand. It's a metric used to measure the cost of displaying an ad to a large audience. In simple terms, CPM is the cost of showing an ad to 1,000 people."
(Animated text "CPM" appears on screen, with a definition)